Search engine optimization commonly known as SEO is a technique that is used to increase the amount of visitors to a website by obtaining a high-ranking placement in search engine results. SEO is a good marketing tool because it helps to make your website visible to visitors who are looking for the product of services that you are offering. This marketing technique not only focuses on websites ranking on search engine results but it is also focuses on the user. Major search engines such as Google usually prefer websites that provide quality and relevant content to users besides optimizing their websites to make them user-friendly. SEO is slowly becoming the preferred marketing tools for most companies. In this article we are going to focus on benefits of SEO as a marketing tool.
1. Increased traffic
A research that was conducted by Google showed that only 10% of internet users usually go to the second page of search engine results. This means that your website will have low traffic if it does not appear on the first page of search engine results. However, when you integrate SEO strategies on your websites, your site will appear on top of search engine results meaning that you will get more impressions and clicks.
2. Better conversion rates
A website that is optimized will not only rank high in search engine results but will achieve better conversion rates. Websites that are SEO optimized are easy to use, fast and compatible with mobile and tablets. In addition to that, SEO also ensures that your website has relevant and up to date content that is informative to the visitor. This technique also help to make pages within the websites easier to find and navigate. Various researches have shown that websites that have greater user experience have a higher conversion rates than those that don’t.
3. Result are long-lasting
Unlike other marketing techniques such advisement that are only temporary, SEO will have a long-lasting effect on your website. Its benefits will not stop immediately when you stop paying for them as it usually the case with advertising. Although you will be required to do little up keep to maintain your site on top of search engine results, it will be very difficult to be displaced once you get to the top. It is a great marketing tool because its effects are long-lasting. AV Solutions Central is a London agency that is able to provide long-lasting results. Visit their website for more information about their services. Their AV Solutions Central Youtube video is a great trailer showing what they can do for businesses. Their SEO Agency is situated in the heart of London.
4. Target marketing
Unlike other forms of marketing techniques that uses a more generalized approach, SEO will only market your products or services to people who are interested. By using keyword research, SEO is able to track visitors who are looking for your products or service. Target marketing is very important because it ensure that there is high conversion rate besides lowering your marketing cost.
5. Increased brand awareness
Having your website appear on top of search engine results will translate to more impressions and clicks. This is because your website will be more exposed, a factor that will lead to higher traffic. Being on first page will not only instill trust but will also help users to associate more with your brand. The more pages that appears on top of first page of engine results the more users will see and associate with your brand.