You may have already noticed that the number of sites offering dating advice online has grown tremendously in the last two decades. This means that the amount of dating advice currently available online is massive.
As such, anyone who wishes to offer any new advice has to have something unique to rise above the noise. How can you market your relationship advice in a way that will make readers take notice? This has to be something that all the other generic dating sites are not already doing. Here are 4 key tips on how you can effectively market your dating advice and thereby draw interest to your niche site.
1. Offer Value
This is a lesson that one can learn from popular dating sites such OKCupid, Match.com, and eHarmony. It is important to understand that, regardless of how effective your marketing approach is, the value of the advice you give matters a lot.
I recently read an article that said, dating advice is dead. The writer argued that people no longer need dating advice because it no longer works. While this may not be entirely true, there is a bit of veracity in it. The use of relationship guidance’ to attract followers or traffic has become so common that value of that advice no longer matters.
Strive to offer real value by giving advice that works and is based on facts.
2. Offer Depth
While it may not be very obvious, people, especially those who follow you closely, are very perceptive. If you make posts and offer advice that is just fluff intended to fill blog space, they will know. The challenge then will be that you may waste a lot of money to attract readers, only to lose them shortly after. These are great tips on how to make a girl like you.
Well organized and in-depth information will always draw royal and generic traffic even without spending a single dollar on advertising.
3. Paid Advertising
This is probably the most well-known approach for anyone who wishes to market better with relationship advice. While it may be costly, well targeted ads can draw in a lot of traffic to your relationship advice site. When applied effectively, online advertising can offer a good return on investment.
However, all ads need to be optimized so that they can target the right group of people. Not doing this can prove to a big waste of time and money. You need to understand the target group for your dating advice. Depending on the niche you have decided to focus on, there will be most likely a group that is most interested in your work. As such, most of your ad money will be spent on targeting this group.
4. Using Social Media Marketing
One of the most powerful marketing tools in this age is social media. This is because the most popular sites have very large followings online. For any serious brand to achieve marketing success in this age, using social media is a must. This article looks at three avenues of social media marketing which are amongst the tips on getting a girlfriend.
This is a site that PlentyofFish, a popular dating site, has used very effectively to get views of over 1 million each time they post a new video. With YouTube videos attracting billions of views, it is easy to see how one can leverage this traffic to get dating advice out to people.
The human aspect that videos bring in to any message, including dating advice can greatly increase viewership and traffic. What’s more, as this traffic increases, YouTube offers users the chance to make money from videos with a lot of views.
This is another avenue that speaks to the quality of a brand. Blogging is one of the best information achieves that a brand can have online. It is one of the best marketing avenues for dating advice. By making regular posts on your blog, it is easy to increase the visibility of such information and a brand in general.
Blogging can also help a dating advice giver in building up a community of like-minded people. This will be a great source of organic traffic as members of that community engage regularly and share views.
This is another high traffic social site that can help to effectively market dating advice. The site is best known for posting quickly and short updates. This is why, as a brand, you should have a twitter account. Other than being a way to connect with clients, it can also be a good source of traffic for your blog and other social media sites.