How to market better with relationship advice

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You may have already noticed that the number of sites offering dating advice online has grown tremendously in the last two decades. This means that the amount of dating advice currently available online is massive.

As such, anyone who wishes to offer any new advice has to have something unique to rise above the noise. How can you market your relationship advice in a way that will make readers take notice? This has to be something that all the other generic dating sites are not already doing. Here are 4 key tips on how you can effectively market your dating advice and thereby draw interest to your niche site.

1. Offer Value

This is a lesson that one can learn from popular dating sites such OKCupid, Match.com, and eHarmony. It is important to understand that, regardless of how effective your marketing approach is, the value of the advice you give matters a lot.

I recently read an article that said, dating advice is dead. The writer argued that people no longer need dating advice because it no longer works. While this may not be entirely true, there is a bit of veracity in it. The use of relationship guidance’ to attract followers or traffic has become so common that value of that advice no longer matters.

Strive to offer real value by giving advice that works and is based on facts.

2. Offer Depth

While it may not be very obvious, people, especially those who follow you closely, are very perceptive. If you make posts and offer advice that is just fluff intended to fill blog space, they will know. The challenge then will be that you may waste a lot of money to attract readers, only to lose them shortly after. These are great tips on how to make a girl like you.

Well organized and in-depth information will always draw royal and generic traffic even without spending a single dollar on advertising.

3. Paid Advertising

This is probably the most well-known approach for anyone who wishes to market better with relationship advice. While it may be costly, well targeted ads can draw in a lot of traffic to your relationship advice site. When applied effectively, online advertising can offer a good return on investment.

However, all ads need to be optimized so that they can target the right group of people. Not doing this can prove to a big waste of time and money. You need to understand the target group for your dating advice. Depending on the niche you have decided to focus on, there will be most likely a group that is most interested in your work. As such, most of your ad money will be spent on targeting this group.

4. Using Social Media Marketing

One of the most powerful marketing tools in this age is social media. This is because the most popular sites have very large followings online. For any serious brand to achieve marketing success in this age, using social media is a must. This article looks at three avenues of social media marketing which are amongst the tips on getting a girlfriend.

a) YouTube

This is a site that PlentyofFish, a popular dating site, has used very effectively to get views of over 1 million each time they post a new video. With YouTube videos attracting billions of views, it is easy to see how one can leverage this traffic to get dating advice out to people.

The human aspect that videos bring in to any message, including dating advice can greatly increase viewership and traffic. What’s more, as this traffic increases, YouTube offers users the chance to make money from videos with a lot of views.

b) Blogging

This is another avenue that speaks to the quality of a brand. Blogging is one of the best information achieves that a brand can have online. It is one of the best marketing avenues for dating advice. By making regular posts on your blog, it is easy to increase the visibility of such information and a brand in general.

Blogging can also help a dating advice giver in building up a community of like-minded people. This will be a great source of organic traffic as members of that community engage regularly and share views.

c) Twitter

This is another high traffic social site that can help to effectively market dating advice. The site is best known for posting quickly and short updates. This is why, as a brand, you should have a twitter account. Other than being a way to connect with clients, it can also be a good source of traffic for your blog and other social media sites.

Benefits of SEO in Marketing

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Search engine optimization commonly known as SEO is a technique that is used to increase the amount of visitors to a website by obtaining a high-ranking placement in search engine results. SEO is a good marketing tool because it helps to make your website visible to visitors who are looking for the product of services that you are offering. This marketing technique not only focuses on websites ranking on search engine results but it is also focuses on the user. Major search engines such as Google usually prefer websites that provide quality and relevant content to users besides optimizing their websites to make them user-friendly. SEO is slowly becoming the preferred marketing tools for most companies. In this article we are going to focus on benefits of SEO as a marketing tool.

a unique picture of SEO

1. Increased traffic

A research that was conducted by Google showed that only 10% of internet users usually go to the second page of search engine results. This means that your website will have low traffic if it does not appear on the first page of search engine results. However, when you integrate SEO strategies on your websites, your site will appear on top of search engine results meaning that you will get more impressions and clicks.

2. Better conversion rates

A website that is optimized will not only rank high in search engine results but will achieve better conversion rates. Websites that are SEO optimized are easy to use, fast and compatible with mobile and tablets. In addition to that, SEO also ensures that your website has relevant and up to date content that is informative to the visitor. This technique also help to make pages within the websites easier to find and navigate. Various researches have shown that websites that have greater user experience have a higher conversion rates than those that don’t.

3. Result are long-lasting

Unlike other marketing techniques such advisement that are only temporary, SEO will have a long-lasting effect on your website. Its benefits will not stop immediately when you stop paying for them as it usually the case with advertising. Although you will be required to do little up keep to maintain your site on top of search engine results, it will be very difficult to be displaced once you get to the top. It is a great marketing tool because its effects are long-lasting. AV Solutions Central is a London agency that is able to provide long-lasting results. Visit their website for more information about their services. Their AV Solutions Central Youtube video is a great trailer showing what they can do for businesses. Their SEO Agency is situated in the heart of London.

4. Target marketing

Unlike other forms of marketing techniques that uses a more generalized approach, SEO will only market your products or services to people who are interested. By using keyword research, SEO is able to track visitors who are looking for your products or service. Target marketing is very important because it ensure that there is high conversion rate besides lowering your marketing cost.

5. Increased brand awareness

Having your website appear on top of search engine results will translate to more impressions and clicks. This is because your website will be more exposed, a factor that will lead to higher traffic. Being on first page will not only instill trust but will also help users to associate more with your brand. The more pages that appears on top of first page of engine results the more users will see and associate with your brand.

Advantages of Marketing

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When you start to talk about the advantages of marketing you need to understand that this is a long-term concept and method. The major benefits of marketing are website traffic and branding and I will discuss more about this below.

What are the Major Advantages of Marketing?

1. Traffic

We all know that the major one of the advantages of marketing is the traffic it creates. It will bring you direct traffic from the online directories themselves, and it will also bring you indirect traffic from the bloggers and webmaster that may use your articles on their sites.

2. Branding

The second advantage of marketing is the branding you get. You get branding for your site and the pen name you are using for the site or your name. This means that you are starting to build up an expert profile, and this will give you recognition. It takes the time to build a brand, but with articles, you can speed up the process tremendously.